“Ruby” chocolate is the fourth kind of chocolate, but what is it and is it any good?

In 2018, Nestlé released a pink-coloured Kit Kat in Japan, a country filled with special, one-of-a-kind Kit Kat varieties such as green tea, sweet potato, banana, and sake. What made this specific release stand out was that the chocolate is naturally pink. This innovative foodstuff has been called the “fourth kind of chocolate.” (It also cost 400 yen per stick, about $3.60 USD at the time.)

A year later, in 2019, Nestlé Canada released the Ruby Kit Kat. The rose-tinted packaging boasts these special beans and having ‘no added colour’ which is important when talking about a pink-coloured chocolate bar. Canada is already host to a bevy of different chocolates, even beyond Kit Kat’s impressive domestic portfolio, but this was the first pink chocolate bar to be commercially-available. To understand the difference, one should look at the origin of the cocoa bean itself.

Continue reading “Review: Ruby Kit Kat” →